Triple whammy for Apple

This Friday it’s a triple whammy for Apple.

Firstly, the long awaited iPhone 3G will finally make its way into the grubby paws of the eagerly waiting techno hordes.

Secondly, the device will feature Apple’s shiny new 2.0 software, which the company promises will turn the iPhone into a fully fledged business device, complete with Microsoft Exchange support and full compliancy with corporate security requirements.

And thirdly, the App store is arriving, so owners will be able to purchase nifty new, Apple-approved software direct to their handset.

The buzz certainly seems to have started, with reports that the pre-order site on the UK O2 web site went down on Monday morning under the pressure of pre-orders. By the time people were able to get through, all they got was an ‘out-of-stock’ message.

Meanwhile over in New York, where they have a tendency to take things just that little bit further, there is already a group of people waiting in line outside the Apple Store.

Initially, it seemed the group simply wanted to break the world record for waiting in line to buy a product, though afterwards it turned out they were a publicity seeking environmental collective who wanted to use the hype to promote an ‘agrico-political’ agenda – hippies, I think they used to be called.

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The iPhone Developer web site has been setup to help those of us who are, or will soon be developing iPhone applications, not just for the Web, but using the SDK that will be available sometime in February.

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